The Gratitude Gap: Why November is Your Biggest Practice Growth Opportunity
Nov 20, 2025
November creates a perfect storm for practice growth.
Your practice members are naturally reflecting on health and gratitude. Families are planning gatherings. People are thinking about what matters most. It's the ideal moment to deepen relationships, capture testimonials, and generate referrals.
Yet most chiropractors let it slip by without a system to harness the momentum.
The Hidden Opportunity Cost
Right now in your practice, transformation is happening. People are moving better, feeling better, living fuller lives because of your care. But without systematic processes, these wins remain invisible to the outside world.
Here's what's costing you:
Your most compelling success stories walk out the door unrecorded. The perfect referral conversations happen at Thanksgiving dinner—without your practice being mentioned. Holiday scheduling chaos creates gaps in your calendar and stress in your week. Opportunities to deepen patient loyalty pass by in the daily rush.
This isn't a motivation problem. It's a systems problem.
What Strategic Practices Do Differently
Thriving practices approach November with intentionality. They have structured systems for:
Capturing testimonials when gratitude is naturally high—making it easy for practice members to share their stories in whatever format feels comfortable.
Activating referrals through family-and-friends offers that feel generous, not pushy, and give patients a simple way to share what they're experiencing.
Managing seasonal scheduling proactively—confirming holiday plans and reaching out to college students before the December chaos hits.
Strengthening relationships by expressing authentic appreciation in ways that deepen loyalty and retention.
The difference? These aren't random tactics. They're repeatable systems that work every single year.
The Coaching Advantage
If you're reading this thinking, "I know I should be doing this, but I don't have it systematized," you've just identified the exact gap coaching fills.
Knowing what to do isn't the same as having plug-and-play systems that make it happen consistently. That's what separates practices that hope for growth from practices that engineer it.
The right systems turn your busiest seasons into your most profitable ones—without adding stress or overwhelm.
Your Next Step
This November, you have a choice: let the opportunity pass, or put systems in place that capture it.
One approach leaves you wondering why growth feels inconsistent. The other builds momentum that compounds year after year.
Ready to close the gaps in your practice? Let's talk about how the right systems can transform not just your November, but every season of your practice growth.