What's Possible When You Have the Right Support

Did you catch the Kentucky Derby this past weekend?

Golden Tempo was dead last. Dead last. And then, from seven lengths back at the top of the stretch, he closed from the outside in a blistering finish that left 150,000 people breathless.

Trainer Cherie DeVaux became the first woman in the race's 152-year history to win the Kentucky Derby.

But the moment that moved me most had nothing to do with the finish line. It had everything to do with the grace between two women.

Before the race, NBC broadcaster Donna Brothers, a trailblazing former jockey in her own right, walked alongside DeVaux and asked what it would mean to make history as the first female trainer to win the Derby.

DeVaux said she couldn't even conceptualize such a thing. Then she turned the moment completely around. "Women like you are what made it easy for me," she told Brothers.

She didn't speak about her own potential glory. She honored the woman who helped pave the way.

And then she went out and made history.

Here is what I want you to receive from that: nineteen women had trained Derby horses before Cherie DeVaux. The talent was never the missing piece. What changed was the support, the right guidance, and the decision to finally bet on herself. Her husband saw what she couldn't see and believed in her before she believed in herself. She launched her stable, won her first race, and eight years later stood in the winner's circle at Churchill Downs. That is what becomes possible when a woman has the right people in her corner.

It is also the story behind everything I do. I stand on the shoulders of chiropractic giants, a family who poured into me, and coaches who saw what I could not yet see in myself. That legacy does not sit lightly with me. It compels me to keep showing up, keep serving, and keep walking alongside chiropractors who are ready to step fully into the success, the impact, and the life they were built for.

3 Power Tips to Grow Your Practice Right Now

Power Tip #1: Retention Changes Lives 
Most chiropractors are working harder than they should because they keep refilling a leaky bucket. They market, they attract new patients, and then they watch those patients walk out the door before care is complete.

Here is what the data consistently shows. A 10% improvement in patient retention will do more for your revenue than doubling your new patient numbers. The most profitable practices are not the ones with the most new patients. They are the ones where patients understand the value of care, adopt it as part of their lifestyle, and naturally bring the people they love along with them.

Low conversion and dropout are not a marketing problem. They are a value problem. When patients truly understand what chiropractic care means for their health and their life, they stay. The right systems communicate that value in a way that is both relatable and relevant, and that changes everything.

Power Up: Audit your last 90 days. How many patients started care and did not complete their care plan? How many never even started? Your data tells a story most chiropractors are afraid to read. Understanding those numbers is a superpower. Once you see it clearly, you cannot unsee it, and that is exactly where transformation begins.

Power Tip #2: Relevance Equals Referrals
Referrals do not happen by accident in a thriving practice. They happen by design. The missing ingredient is almost never enthusiasm, and it is almost never effort. It is relevance.

When patients deeply understand how chiropractic care connects to the life they want to live, referring the people they love becomes the most natural thing in the world. If your patient journey has not been intentionally built with that in mind, your most powerful growth engine is sitting completely idle.

A deliberate patient experience, one that builds credibility, communicates relevance, and creates genuine connection from the very first visit, does not just retain patients. It turns them into active ambassadors who send you people without hesitation.

Power Up: Walk your patient journey from the perspective of someone who has never heard of chiropractic. Identify the moments where care becomes valid, relevant, and relatable for that person. Design the dialogue around those moments so that referrals become natural and organic rather than forced or scripted. Then train your team to deliver it consistently. Referrals are not a personality trait. They are a process, and processes can be taught.

Power Tip #3: Revenue Follows Clarity 
When you are clear on your outcomes, your care plans, and the transformation you provide, patients feel it. They commit. They refer. They stay.

Clarity is not just a mindset exercise. It is a revenue strategy.

Low retention and low conversion rarely trace back to a marketing problem. They trace back to a doctor who has not yet fully articulated the life-changing nature of what she delivers every single day.

Chiropractic, positioned only around back pain and condition relief, will always have a ceiling. When patients understand the fuller vision of what optimal health and function mean for their lives, everything shifts.

Power Up: Write two sentences describing what happens to a patient's life when they complete care in your practice. Not what chiropractic is. What specifically happens for your patients? If those two sentences don't come quickly and confidently, that is the work. And that work is worth doing.

Your Practice Was Built for More Than This

Retention. Referrals. Revenue. These are not three separate problems. They are one interconnected system, and when you get them working together, everything changes. More joy. Less stress. Greater impact. A practice and a life you are genuinely proud of.

If something in you is recognizing itself in these words, I want you to know. I see it too. That recognition is not accidental.

A new Powers Principle cohort begins in June. This is my 16-week small-cohort implementation program built specifically for chiropractors who are done spinning their wheels and ready to build a full, profitable practice with the structure and support to make it last. We don't just talk strategy. We implement it together, in real time, with guidance tailored to exactly where you are right now.

Cherie DeVaux did not win the Kentucky Derby alone. She had a mentor who laid the foundation, a husband who believed in her before she believed in herself, and years spent building something with intention and the right support by her side.

You don't have to build alone, either.

If this is landing for you, if you can feel the gap between where you are and where you know your practice is meant to be, trust that. Reach out and let's have a real conversation about what your next step looks like. Your history is still being written, and I would be honored to help you write it.

Dedicated to your success and well-being,